SAP PartnerEdge Program Expands; SAP Cloud Solutions Offer Choice to Partners and Accelerate Customer Success
SAP NEWSBYTE — Jan. 31, 2013 — SAP AG (NYSE: SAP) today announced that the SAP PartnerEdge program now supports an expanded portfolio of SAP cloud solutions. As a result, more than 500 partners of SuccessFactors, an SAP company, will be transitioned into the program in 2013. SAP PartnerEdge has been designed for partners that resell, build or provide implementation services for SAP solutions across the SAP portfolio. The integration of SuccessFactors partners is another step in strengthening the overall partner ecosystem and underlining SAP’s commitment to making it easier to partner and collaborate with the company.
SAP delivered significant growth across all its innovation categories in 2012, as evidenced by 142 percent year-over-year growth in SAP HANA® software revenue, 71 perecent year-over-year growth in mobile and a 13-fold increase in cloud revenues. Since launching a revamped cloud strategy in May 2012, SAP has infused the DNA of SuccessFactors into its business to create the most comprehensive portfolio of cloud solutions in the industry. SAP offers solutions and suites in the cloud, designed to optimize a company’s most critical assets — people, finances, customers and suppliers. An integral part of the cloud strategy, together with platform, social and the business network, as of the fourth quarter of 2012, SAP cloud solutions exceed a US$1 billion annual revenue run rate — a 13-fold increase over the prior year — and boast 20 million users across more than 6,000 customers in the cloud.
By enabling existing SAP PartnerEdge members to resell, service and build solutions on top of SAP Cloud, these partners now have the opportunity to tackle the fast-growing cloud market and offer best-of-breed cloud solutions and suites to their installed base customers and prospects. SAP also supports partners’ economic models, enabling partners that sell cloud solutions to boost profitability by offering quarterly payments in arrears for cloud solutions from SAP.
Additionally, SAP is making partnering easier as one contract enables partners to sell all cloud solutions available as opposed to one contract per cloud solution. As a member of SAP PartnerEdge, each partner gets the support of a designated partner services advisor from SAP who helps them in leveraging the extensive program benefits. These include technical support, demand generation campaigns and earn market development funds (MDF), as well as trainings and solution certifications. Gaining access to the partner portal site and online automated tools — including partner-specific resources, marketing tools and collateral — helps partners to increase brand awareness and speed up their demand generation.
“Cloud offerings from SAP provide customers the option of moving all or parts of business processes to the cloud and keeping others on premise,” said Mercedes Ellison, vice president, Global Cloud Ecosystem & Channels, SuccessFactors. “All cloud partners will be able to receive the benefits and value from an award-winning program like SAP PartnerEdge. This program will provide SuccessFactors partners with additional tools and resources to support the hyper-growth we’ve been experiencing with cloud as well as give existing SAP PartnerEdge members the ability to easily expand their offerings to cloud.”