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Entrepreneur, Pilot and Iron Maiden Lead Singer Bruce Dickinson to Keynote at SuccessConnect® 2018 in Berlin

May. 22, 2018

SAP NEWSBYTE — SAP SE (NYSE: SAP) today announced Bruce Dickinson, whose success as lead singer of heavy metal band Iron Maiden is rivaled by his exploits as entrepreneur, commercial pilot, author and broadcaster, will be a keynote speaker at the SuccessConnect® event in Berlin, one of the top human resources (HR) events of the year, taking place June 18–20 at CityCube Berlin. Dickinson will discuss the impact of passion, creativity and integrity on our lives and in our work and share his take on doing business with purpose.

SuccessConnect in Berlin will bring together executives and leaders in HR, IT and other lines of business to explore successful HR strategies for today’s digital economy. As the lead singer of Iron Maiden, founder and chairman of Cardiff Aviation, and brew master of a premium British beer, Dickinson is well-versed in pursuing business with passion and purpose to drive team performance and growth. Dickinson’s keynote address at SuccessConnect will cover how businesses can create a road map that taps into employee passions to achieve business goals. He will talk about parallels between his music and business careers and the lessons people can take away from both success and failure.

“Our vision for SuccessConnect is to bring the HR community together and inspire attendees with how SAP SuccessFactors solutions can drive business success and create value across an organization,” said Greg Tomb, president, SAP SuccessFactors. “We’ll share unique tools and innovations, as well as incorporate inspiring people like Bruce, who provide expert insights on how to create a successful people-first company. Across his many pursuits, Bruce remains committed to ensuring passion, creativity and integrity are the foundation of his and his team’s work. Our mission with SAP SuccessFactors solutions is to improve work, cultivate employee passion for innovation and help businesses become exceptional employers. Winning today means bringing different perspectives and life experiences together to build successful teams, and Bruce has done that in many different realms. I’m really excited that he’ll join us for this great event.”

The keynote address will take place Tuesday, June 19, from 5:30 p.m. to 6:30 p.m. CET.
Hot topics at this year’s SuccessConnect in Berlin will include using purpose to drive people and performance; attracting, developing and retaining the best people; tapping into peoples’ full potential; and innovating to thrive in the digital workplace. Don’t miss your chance to experience how our innovative customers from around the world are leading with purpose and transforming the work experience with SAP® SuccessFactors® solutions.

For more information on SuccessConnect 2018 in Berlin, please visit To register, please visit

For more information, visit the SAP SuccessFactors solutions Web site or visit the SAP News Center. Follow SAP SuccessFactors solutions on Twitter at @SuccessFactors and SAP at @sapnews.

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