David Sirota


David SirotaDavid Sirota, Ph.D., an industrial psychologist, has been engaged in behavioral science research and its applications in organizations for over 40 years. Since founding Sirota Survey Intelligence in 1972, he has established an international reputation for improving the performance of individual executives, senior management teams, and total organizations. Dr. Sirota's approach starts not with pre-packaged solutions but rather with careful diagnosis using survey methods. He has been a pioneer in conducting attitude research that is used.

His clients at Sirota Survey Intelligence have included American Airlines, Bristol Myers-Squibb, Citigroup, Dow Jones, Ford Motor Company, IBM, Mercedes-Benz, The New York Times, Time Warner, The Washington Post, the World Bank, the U.S. Departments of Justice, Labor, Treasury, Health and Human Services, and Defense, and the cities of Cincinnati, Dallas, Los Angeles, and New York. From 1959 through 1972, Dr. Sirota performed his work as a Director of Behavioral Science Research and Application for IBM.


Upcoming Webinar

December 11, 2008 - SuccessFactors for Small Business
Click here to register for this webinar.

SuccessFactors Professional Edition is the market-leading employee performance and talent management for businesses with up to 500 employees. This webinar will include an overview and demonstration of our Performance Management solution including automating performance reviews, 360 reviews, goal management, compensation planning and business reporting. Join Jamie Drake and John Pisha to learn how SuccessFactors Professional Edition can help energize your people, increase productivity and grow top-line results.

Podcast Interview

podcastListen to an interview of Dr. David Sirota by Erik Berggren, Director of SuccessFactors Research.

Download Interview (Right click on link and select 'save target as')


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Audio Podcast
David Sirota - How to give your employees what they want
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