David Sirota

David Sirota, Ph.D., an industrial psychologist, has been engaged in behavioral science research and its applications in organizations for over 40 years. Since founding Sirota Survey Intelligence in 1972, he has established an international reputation for improving the performance of individual executives, senior management teams, and total organizations. Dr. Sirota's approach starts not with pre-packaged solutions but rather with careful diagnosis using survey methods. He has been a pioneer in conducting attitude research that is used.

His clients at Sirota Survey Intelligence have included American Airlines, Bristol Myers-Squibb, Citigroup, Dow Jones, Ford Motor Company, IBM, Mercedes-Benz, The New York Times, Time Warner, The Washington Post, the World Bank, the U.S. Departments of Justice, Labor, Treasury, Health and Human Services, and Defense, and the cities of Cincinnati, Dallas, Los Angeles, and New York. From 1959 through 1972, Dr. Sirota performed his work as a Director of Behavioral Science Research and Application for IBM.