David Sirota


David SirotaDavid Sirota, Ph.D., an industrial psychologist, has been engaged in behavioral science research and its applications in organizations for over 40 years. Since founding Sirota Survey Intelligence in 1972, he has established an international reputation for improving the performance of individual executives, senior management teams, and total organizations. Dr. Sirota's approach starts not with pre-packaged solutions but rather with careful diagnosis using survey methods. He has been a pioneer in conducting attitude research that is used.

His clients at Sirota Survey Intelligence have included American Airlines, Bristol Myers-Squibb, Citigroup, Dow Jones, Ford Motor Company, IBM, Mercedes-Benz, The New York Times, Time Warner, The Washington Post, the World Bank, the U.S. Departments of Justice, Labor, Treasury, Health and Human Services, and Defense, and the cities of Cincinnati, Dallas, Los Angeles, and New York. From 1959 through 1972, Dr. Sirota performed his work as a Director of Behavioral Science Research and Application for IBM.


Recorded Webinar

June 20, 2007 - Engagement Drives Profit
Click here to view this webinar.

Enthusiastic employees far out-produce and outperform the average workforce: they step up to do the hard, even 'impossible' jobs. They'll rally each others' spirits in even the toughest times. Most people are enthusiastic when they're hired hopeful, ready to work hard, eager to contribute. What happens? Management, that's what. Dr. Sirota will draw on 30 years of research and experience to show you exactly what managers do wrong.
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Podcast Interview

podcastListen to an interview of Dr. David Sirota by Erik Berggren, Director of SuccessFactors Research.

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Books


Articles Links
Audio Podcast
David Sirota - How to give your employees what they want
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