1. Simplicity
   This is a core value of the company, to make it as easy as possible for our users to do their jobs – reduce clutter and complexity wherever possible.
2. Efficiency
   Provide users with the most efficient means possible for them to accomplish their goals – in general, the fewer delays, page views, and mouse-clicks, the better.
3. Quality and robustness
   Because of the importance and sensitivity of our customer’s data, as well as the uptime (availability) of our product, our product must be precise, solid, well functioning, secure, and unbreakable.
4. Clear, direct, and honest communication
   We follow guidelines for communications that also happen to be good for user interfaces! Instructions and messages should never confuse the user.
5. Add value at every step
   We demand of ourselves to add “value” at every step. Every feature of our product should have some strategic reasoning behind it. If it doesn’t add value for our users, we must question why it’s there. To add strategic value, we strive for:      
   1. Relevance
      Our design must be appropriate and usable by the intended audience, and reflect the user’s world. We should avoid jargon and metaphors that don’t fit how users think of our product.
   2. Visibility
      We believe organizations work best when there is direct line of sight – people can see what they should be doing. The same holds true for user experience. If users can see and understand the capabilities of the system, they will be more successful in accomplishing their tasks.
   3. Accountability and results
      At the end of the day, our customers must justify the cost of using our product, and we have to be able to provide measurable results that show our product being beneficial, if not invaluable – everything we do should be mapped to a promise to make our customers’ companies better.
6. Improve cross-module integration
   One of the core benefits of the SuccessFactors platform is the ability for different modules to work together to deliver more value to the user. This is an inherent advantage that SuccessFactors has over products in silos or standalone products that may have been sewn together as a result of an acquisition.
7. Showcase user-centric innovations
   Ideas, needs, and solutions from user research are brought to the forefront in the SuccessFactors UI, while applying our deep design experience and knowledge of usability principles.
8. Kaizen!
   To keep delivering value to our customers, stay ahead of their needs, and maintain our edge on our competitors, we must constantly improve our product. We must evaluate it from every angle, identify and address its weaknesses, and constantly work to improve the product by working towards these design goals.

From the three pillars to these eight design guidelines, our GUI has one purpose – to unlock the potential gold mine of actionable, people-related data that resides within our fully integrated talent and performance management suite. As we have stated, the more people use our software, the more value is added to the transaction system, but there is another layer of value to be extracted from the richness of the data, not just the quantity. When businesses invest in multiple modules, Goal Management, Career Planning, Recruiting, Compensation, Performance Management, incredibly rich data is gathered that can help businesses make very strategic people decisions quickly and objectively. Our GUI is designed to help our users easily tap into that rich data to help them make the right decisions to drive people performance.

One question we often get is exactly how much improvement can I expect from talent and performance management systems. SuccessFactors Research engaged with Gen-Probe over a year ago to develop a case to show them how they could drive improvement in their organization through people. After successfully implementing SuccessFactors, the results have been very impressive.

• 10% Increase in the retention of high performers
• 37% Decrease in the retention of low performers
• 20% Increase in the employees who felt they had a good understanding of how their pay is determined
• 19% Increase in employees who understand the measure used to evaluate performance

Furthermore, Gen-Probe was able to reform their compensation process. High performers could now earn 150% of their bonus awards, while low performers were limited to less than 100%. In fact the visibility and transparency built into the system allowed Gen-Probe to look at the total distribution of merit and bonus pay, as well provide immediate insight into performance appraisals.

How did Gen-Probe drive change in their organization? Then recently answered this question in an article about the success of their performance management system:

“The new performance management system focused on four critical elements. The first was to provide support for defining and aligning individual goals with Gen-Probe corporate goals. The second was to provide frequent opportunities for feedback to maintain focus on achieving the already-established goals. The action plan also focused on a rewards system that tied achievement of individual and corporate goals to the allocation of merit and bonus awards. Lastly, the plan focused on strengthening the foundational skills for all employees and managers to effectively communicate goals, performance expectations and address issues before they become hurdles to achieving results.”

Can you afford to let your competitors gain that kind of advantage? Particularly now, with the economy slowing and companies renewing a focus on cost and performance, talent and performance management is critical to driving success. Companies who cede this advantage will emerge from the slow economy weaker and less competitive. Gen-Probe has proved that when companies take human capital management seriously, they win.

Professor of management at Drake University in Iowa, Steve Scullen, found that forced ranking, including the firing of the bottom 5% or 10%, results in an impressive 16% productivity improvement.

Companies that are able to quickly compare the performance of their people to find high and low performers have an advantage over those who cannot. Low performers actually cost the company money, so when a business manages them out, they see an immediate benefit. The opportunity cost is even higher. If high performers contribute about 5 times as much as low performers, as our friend and thought leader Dr. Peter Cappelli has found in his research, the opportunity costs is huge. Imagine how much more value the company could generate if they could replace low performers with high performers.

These kinds of optimizations are on everyone’s mind in todays slowing economic environment. SuccessFactors decided to tailor a solution for optimizing the workforce by building a tool that allows managers to stack rank their employees.

Of course stack ranking isn’t just about managing out low performers, but it is also about ensuring that you are able to find and cultivate your best talent. Those top performers who contribute 5 times as much as the low performers should be rewarded, leaders should be identified and trained. Competencies should be compared and managed across teams to ensure that the right capabilities are in place. Stack ranking is a great tool not only for optimizing your workforce, but also for building it. 

Already rich with performance management data, the SuccessFactors Stank Ranker helps managers to:

• Visually Rank Talent – Instantly identify your top-ranked players so that you can optimize your team by motivating and cultivating your best people. Give limited rewards to top employees that deserve extra recognition, or quickly identify low performers to let go when faced with tough layoff decisions.
• Go Beyond Performance Reviews –Stack Ranker expands the formal review process by letting you capture new characteristics for a more holistic assessment. For example, you can incorporate factors like criticality of the role into ranking or other criteria to serve as tie breakers.
• Assess Everyone at Once – Quickly assess your entire team across critical competencies and criteria in real time — all in one place. Side-by-side rating promotes more accurate relative assessments.

Stack Ranker was designed to help companies act now. Organizations simply cannot afford to carry the dead weight of low performers in these uncertain times. Furthermore, they need to move quickly or they will be outflanked by their competitors. Tools like Stack Ranker are critical to succeeding in today’s environment.

Everyone puts on a little weight during good times – vacations and holidays are notorious times for over eating, relaxed behavior and good feelings. Well for businesses, the vacation has come to an abrupt end. After years of easy credit and a booming housing market, the bottom has fallen out from under companies more quickly than anyone had expected, and the economic uncertainty looks as if it will continue for some time.

What will businesses do with all of the excess weight they put on during the good times, when they were content and growing with the rest of the economy? Well for those of us who have had to lose holiday pounds before, we know there are a lot of ways to get back in shape. The obvious solution is calorie restriction, cutting back on the excess – but this technique alone will leave you weaker than before you put on the weight. When the economy recovers, companies who depend on cutting calories alone will emerge weak and unable to take full advantage of the changing and improving business environment. Cutting calories alone leads to smaller muscles and a weaker body.

The best approach to losing weight is an approach that optimizes your body. Sure calories will have to be cut, but if you plan and execute carefully, you can ensure that you don’t lose any muscle. You might even emerge leaner and stronger than before. This should be the goal of every company planning layoffs and workforce adjustments for the economic downturn. To optimize the workforce in a downturn you should:

• Lay off people based on data from the performance management system, so your strongest “muscles” aren’t lost
• Find the positions within the company that are critical to your success, and ensure that successors are named for those positions
• Identify the key competencies that drive your success, and ensure that they are cultivated during the downturn, so you can emerge with strength

Companies often focus too much on cutting, or building one part of their organization. Strong arms won’t help you win a footrace. Optimizing the whole body is the best way to lose holiday weight – for companies it is the difference between remaining competitive and falling behind. Use the data in your talent and performance management system to optimize your workforce. Now more than ever companies need to be smart about managing their resources, including their talent.

I mention this because one of the most common mistakes made in Human Capital Management is confusing skills with competencies. Skills can be learned, certificates can be earned, etc. Competencies take much longer to develop. For example, a skill might be profient in C++ (a programming language), but a competency might be high capacity for problem solving. Problem solving is important for programming in any language, and can be applied to many other challenges in the workplace.

SuccessFactors Research conducted a study of competency management of our own customers, and was able to identify what some winners do in various industries. The implication was pretty clear, companies that effectively manage the competencies of their people have greater potential to do better. But competencies aren’t just about overall company performance – they are highly relevant to individuals. If you can figure out which competencies are the most important for a given position, you can better place and develop people to succeed in that position. Competencies aren’t just leading indicators of success for your company, but also for your people.

If there is a need to scale down on the number of employees, real visibility into who is to be let go and who to keep becomes even more important. Failure to deal with this the right way will cause a negative impact on engagement levels and ultimately performance and results. What is the cost of decreased turnover of your low performers? More than you think. Not only are they not working to their full potential, and therefore costing the company money, but they also bring down the morale of high performers. Have you ever worked on a team with free rider? Motivation levels fall quickly for the entire team.

Gen-Probe is an admirable organization and a great example of someone that really deals with retention in a textbook way of focusing on the “right” retention and not just retention in general. They hold HR executives accountable for driving the right behavior in their organization – increasing retention for high performers while addressing issues of low performance through active performance management and increased attrition. They even tie part of their executives’ bonuses to these retention and turnover rates reinforcing the importance of this. As we all know, it is very costly to lose great employees but, also consider how costly it is to keep disengaged, low-performers with direct losses of contribution, and potential toxic effects on colleagues across the organization.

So be cautious in this rocky, economic period. If you see that your voluntary turnover rates go down don’t automatically assume that it means improved engagement – in some cases it could actually mean the opposite…

Some of the questions raised by my students were eerily prescient, like “Where is here?” Data made the move into the “ether” a decade ago. In many ways, work is woefully behind – still physically tethered to offices, desks, and phone lines.

Recently, Jim Ware and Charles Grantham, principal founders of The Future of Work, and authors of the recently published book Corporate Agility, joined SuccessFactors Research as thought leader partners for a webinar discussing remote work and productivity. The revelations were profound:

• Work will be spread throughout the day and week (24×7), no more 8 to 5 work schedules
• Work will be divided into smaller chunks with cycle times down from months to weeks
• Work will be accomplished in a wide range of locations, 35% home, 35% office, and 30% in-between

As we me make the transition to knowledge work, “here” is no longer a physical place. “Here” is the where the data is, “here” is where the project is. Virtual meetings take place alongside the data, in the ether, not tethered to the physical office.

This is just one example of several, coming, dramatic shifts in attitudes, demographics and the global economy. In the paper Talent Management 2017, Erik Berggren and Jason Corsello examine these changes and show how talent and performance management will actually drive strategy in the future. From this session, one question really sticks out – How can we better collaborate? With a distributed workforce, how can we even find each other when we need to? Software vendors are just starting to answer these questions. One successful innovation that we have brought to market is our employee profile module. It is just the tip of the iceberg, so to speak, in encouraging collaboration. An early adopter of this tool reported that 94% of their employees started using it immediately after deployment, indicating that interest in connecting people is strong. At the end of the day, how could you drive people performance if people can’t even find each other? Where is here? What are your ideas for bringing people together in a distributed world?

Dion Hinchcliffe, a well-known blogger and thought leader in the Enterprise 2.0 space wrote a post recently in which he talked about the next generation of business software – social, interactive tools easily delivered over the Web – and how they can make a dramatic impact on the hierarchy and culture of businesses. These new tools, Hinchcliffe said, can tear down traditional knowledge barriers and walls within an organization by making information fluid, collaborative and accessible to everyone who wants it, leaving the power of that knowledge in the hands of everyday workers and not just managers and executives. That’s pretty powerful, and the catalyst for this dramatic transfer of power and virtual flattening of an organization, he said, lies in these simple, lightweight next-generation tools:

“Because they are highly democratic and egalitarian; anyone can deploy (Enterprise 2.0) tools, anyone can quickly learn to use and benefit from them, and they can be used to communicate and collaborate openly with anyone else inside (and often outside) the organization, are inherently viral, they literally tear down the barriers that would normally impede their forward movement and adoption inside the organization. And, anecdotally at least, this seems to be happening.”

This is a great piece of insight. In the past, there was always a barrier between every day workers and the information they worked with. To use a practical, HR-related example, take first-generation performance management tools – they were useful, but in order to get real value out of them in the form of analytics, they had to be sorted out either by hand by HR managers or run through a database by IT folks. Useful, but not efficient or at all egalitarian. Enterprise 2.0 gets rid of that gatekeeper.

As a general philosophy, SuccessFactors has always advocated transparency and the free flow of information – both are core doctrines written into our software and promoted as part of our own workplace culture. With SuccessFactors NEXT Labs, we’re trying to help promote that openness on both the technology and cultural fronts. NEXT Labs is a Trojan horse of sorts, designed to introduce Web 2.0 technologies and concepts – blogging and tagging capabilities, social networking and sharing – that render the adoption and repeated usage of an enterprise application painless for people accustomed to using such tools in their personal lives.  

Rather innately, Performance & Talent Management systems are the ultimate in-house Enterprise 2.0 tools: They help employees easily see their performance by harnessing the power of collaboration, communication and visibility, giving them the knowledge they need to make what they want out of their careers. In a way, NEXT Labs is our ”spoonful of sugar.” It  helps companies and employees eaily swallow what is all too often a bitter dose of medicince – the adoption of a new enterprise-wide software system.

Competencies are one of the most difficult and under-utilized part of performance management.  Bersin & Associates research shows that only 36% of organizations with performance management process rate their use of competencies “excellent” or “good.”

But we also found that effective use of competencies can have a huge impact:  organizations that rate themselves world-class in the use of competencies for performance management are 4-times as likely to have a strong performance-driven culture.

Why?  Because the process of identifying and implementing critical competencies in itself drives a clear understanding of what performance means, how to obtain it, and how to communicate it.

As you can read in our recently published research, thoughtful and strategic use of competencies can have a significant impact on financial performance.  A few of the highlights from our research with SuccessFactors on how the use of competencies affects financial performance:

* Competencies should be customized for your business and should focus on management and leadership-level skills, not just job requirements

* There are two types of job-level competencies:  “hygiene” competencies which establish the basic requirements for a job (ie. customer service), and “performance” driven competencies, which, if executed, will not only help an individual perform their job but will help them grow and excel.

These “performance” or “critical” competencies vary from company to company and industry to industry.  

Read more from our research with SuccessFactors.