I read this blog from a recent customer of ours http://www.core3solutions.com/home/ A small niche IT -solutions provider.

As a small business in a service industry, productivity and profitability depend almost entirely on our employees performing at their full potential. The challenge is then how do you effectively manage performance? How can a small organization streamline human resources through meaningful performance reviews, aligning employee goals to organizational goals, and make informed decisions when recognizing top performers…

For them the answer is to leverage our Business Execution software.

By the way you have to check out Roxie – their Director of Entertainment

I wanted to get his opinion on all things Engagement – What is it?  Why don’t companies understand it? What can they do about it?  He offered some great insight, even better sound bites, and a compelling argument as to why this is THE business challenge the will separate the winners from the losers during the economic recovery.

Seven questions and answers that will be sure to lead your organization to Engagement bliss, or simply scare you to death.   One thing is for sure, if your company wants better execution, then your organization better address the engagement issue now or it will address your organization later.

Take a look and let us know what you think.  I’ll make sure Brad responds to any questions that you may have.

Many books have been written about the topic of Employee Engagement.  What makes this one different?

(Answer) First, most books on Engagement tackle a piece of the subject, but do not take a holistic view providing the reader with a less than realistic view of what engagement really is.  It would be the equivalent of educating someone on small business loans and giving them the impression that they understand everything there is to know about the economy.  Second, this is not an HR book.  This is a business book for managers, leaders, and executives who want to grow their organization regardless of their function. 

Why do you think so many companies still have a problem grasping this concept?

(Answer) The entire economy has been turned upside down, the employer-employee relationship has been turned on its head, a generational shift is occurring in the workplace, technology has dramatically altered how we communicate and perceive one another, yet most of our tools, structures and research we use as well as the habits we live by come from the 80’s and 90’s.  We have yet to catch up to our current reality.  Some don’t recognize the changes, others hope things return to what they coin “normal”, and many that recognize and grasp our new reality struggle with how to act on it.

World at Work recently released a study stating that Engagement has decreased 9% worldwide and 20+% among high-performers.   Did this surprise you?   What do you think the implications are for companies trying to navigate what appears to be a slow moving economic recovery?

(Answer) No it does not surprise me about this study.  The implications are simple and straightforward.  Those that focus on engagement now will recover faster and stronger than those that do not.  Many organizations are still healthy because they never lost sight of engagement during this difficult period.  When the economy does recover, the floodgates will open at certain organizations and they will lose their intellectual capital.  But that is not the scariest part.  The scariest aspect is that that there are companies right now that do not realize the bad shape they are in with their business. They blame their ills on the economy.   My question for those organizations is…You may have the bodies, but how many souls have left the building?  Without spirit they don’t have a business. 

What do you consider the top three reasons for decreased engagement?

(Answer) Fear, Control, and Self Interest starting with senior leadership then cascading down from there.  The ingredients that create strong, productive relationships are also the same ingredients that create healthy, dynamic organizations – Trust, Transparency, Authenticity, Ownership (accountability), Creativity and Resourcefulness.  Unfortunately difficult circumstances cause many organizations, specifically senior leadership, to neglect what is important.  During difficult economic times people tend to act or make decisions based on fear, concerns, or anxiety.  All of us have fears, concerns, and anxiety but if we are able to admit when we are falling prey to them and work through those issues with others then we are able to make healthier decisions.  When stress and fear take over we look at the world in exclusive terms and in limiting ways.  We become focused on mitigating risk and lose sight of opportunity.  We decide to put in a number of controls to create predictability and political jockeying goes into overdrive because everyone wants to keep their job.  These types of behaviors not only spread and change the culture of an organization, but they hamstring the very people who can help us survive these challenges and come out of the other end.  Stress and fear can either be our jailor or our counselor.  It is our choice.  Too many leadership teams during downturns like this one choose, consciously or unconsciously, the jailor and then rationalize it to make themselves feel comfortable.

Many CEO’s still view Engagement as Soft and HR-ish.   Assuming one of them gave you 30 seconds to convince him/her that this is important, what would you say?

(Answer) First of all I would love to have more CEO’s give me 30 seconds.  Any takers?  More importantly, I would like to see a CEO convince me that it is not important.  But since you are asking the questions, here it goes…I would ask them “What factor(s) is most paramount to their success? “  Is the answer is product innovation, sales, service. My next question is going to be “How do your people impact service, sales, product innovation?” Then I would ask them “Why it is acceptable to only 11-24% of their employees proactively helping the organization toward that goal?”  Last I would ask them “What do they think the impact is?”  Seriously, we would not settle for a manufacturing plant at 70% capacity, so why would we settle with our people.   We shouldn’t. We should invest in them.  

Can you share a success story from a company that has made significant improvements in Engagement and the business impact of doing so?

(Answer) We worked with a high tech firm.  They were using a home grown survey that had too many questions, was not tied to research, and was not adding any value.  The survey was seen mainly as an HR activity.  They decided to make a change and they went with our survey the Engagement Index.  The first year that we worked with them the feedback illustrated very low levels of Engagement.  We were very clear with them about which issues were needed to be resolved in order to get an ROI from this process.  We also helped them with follow up, focus groups, and action planning.  Leadership was seen as a large portion of the issue.  There was a real lack of trust in their senior leadership.  First came a bit of shock, then regret, and then the excuses.  We helped them process the feedback and they came to the realization that not only did the organization have to make changes, but their leadership had to as well.  We have worked with them for four years now and their engagement levels have significantly improved.  There leadership is now trusted, and people believe in the mission and direction of the company.  Many employees shifted from being angry, complaining, sabotage – to pulling for the company even during difficult times.  Financials had been going south, but one year into our efforts they were able to create an 11M positive shift in profit and the engagement numbers and financial numbers have continued to go in the right direction.  They have taken the shackles off of their employee’s hands, allowed them to get back to work, and work passionately together along the way.  

Shameless Plug Time – Say anything you want here to convince readers as to why they should purchase this book.

(Answer) This is a book about business, but more importantly, it is a book about life.  The book will help you improve your relationships, team, division, organization, or strengthen customer relationships.  Any professional, manager, or executive would benefit from this read, but don’t take my word for it.  Here is what others have said:

“This will be the definitive book on employee engagement for years to come.”

“I know this sounds crazy, but this book has more to do with navigating life than improving employee loyalty, etc. I was surprised at how much I gleaned from this “business” book.”

“If you read one book on Engagement, make it this one!”

“Thoughtful. Brilliant. A genie in a bottle!”

“It will give you insight into the language and concerns of the decision-makers.”

I read the result from this survey from our friends at McKinsey & Co. where they found that there’s been a shift in how individual leaders lead during the past year. Respondents say that during the crisis, they have seen far more leaders focus on monitoring individual performance. This is a trail you have to walk carefully though. Leaders going micro managing and monitoring progress on activity are up for some problems.

As the respondents in this survey also notices it’s really about inspiring others and defining expectations and rewards. We talk about this as a manager’s duty to monitor and measure performance but really manage potential. Helping individuals on the right track to get all their inherit talent to propel the business forward. The more you use your talent potential the more output and the more it grows. No one really signed up for doing only part of what they can anyway. Anyway hopefully we got some good coming out of this current storm are the same ones they say will help their companies thrive in the future. The right people want to get it done so help them with that or get out of their way. If they don’t then yes you change that or you get them out of their way.

As a business leader your job right now is to make sure that as the economy recovers (though we hear and see different outlooks on how fast and how soon), you are making the most out of it. Sit on your butt and take for granted that you’ll just grab a good, and maybe disproportionate, share of the increased demand, and you’re in for a big surprise. In a recession the strong survive and come out stronger. Customers are even more demanding and competition is stiffer. Especially from those looking to grow at your expense.

Whatever your plan for incremental business accelerating your growth with the recovering economy, there’s one thing you really need to make sure happens within the organization. In lieu of the weather and the economy, you really can do something about how you execute on your strategy. Your job is to make sure that you drive commitment and targeted action to what matters most: the execution of your strategy in this recovering economy.

We invite you to share your stories and ideas for maximizing your recovery in this economy here on the business execution blog

Here are my 3 tips for an effective recovery:

1.  Strategic Agility does not equal Execution Agility

Many economists are predicting a U-Shaped (i.e., Slow) recovery as opposed to V-Shaped (where you crash and then immediately soar upwards).   U-Shaped recoveries require Companies to have tiered strategies  to take advantage of growth opportunities regardless of how slow/fast a rate they occur.    This means that your 1st Quarter strategy probably won’t apply in the 3rd Quarter.  Assuming that you have a plan (most companies do), then the next step is to make sure that your employee’s understand the plan, what they need to do to support the plan, and how to re-focus when the plan changes.  Put simply, it’s no good to have “Strategic Agility” if you don’t have “Execution Agility.”  If in Q3 of next year your employees are still executing against your Q1 plan, then you’re going to leave significant value on the table.   Companies with the best Business Alignment will win in the recovery.

2.   Let People Inform the Strategy

You should seriously consider taking a talent inventory of your current (often downsized) organization.  A lot has happened in the past 2 years:  Workforce Reductions,  slashed development budgets, and artificially high productivity (due to unemployment).   If your CFO and Head of Sales are the only two people attending strategic planning sessions, then you’re going to devise a plan with which you simply don’t have the resources to execute.  World-Class People Performance is still your best bet now and in the future.

3. It’s Time to Make Amends

If you’ve cut headcount, frozen pay, slashed benefits, decreased hours, etc… Then at some point in the near future you’re going to have to start to make amends.   People are grateful to just still have their jobs, but that simply won’t be enough over the long-term.  Your employees don’t just view work as a transactional relationship (a dollar’s pay for a dollar’s work) — According to David Rock, author of “Your Brain at Work,” what drives high performance is a person’s social and emotional connection to work.    The recession has in many cases forced a transactional relationship as people worry about their futures, their jobs, and their families.   According to Rock, Status and Fairness (equity) are two of the main drivers of performance.   I would argue that the economy has focused employees needs for status and equity outward (”Two of my neighbors lost their jobs, I’m just happy to have mine”), but at some point in the near future they’ll return their focus inside the four walls of your organization and you better be ready.  You’ll need to make sure you get ahead of the curve in terms of recognition and reward or you’ll likely lose many people as their employment options increase.   Put simply, you need to reengage the workforce.

Lars, our founder and CEO, and I are working on our book Return on Execution©. You will find posts from the research and findings that we’ll share in the forthcoming book right here on the Business Execution blog. After all driving execution is what explains the financial performance of your company. Execution creates sustained competitive advantage. With an average of 70% of your operating expenditure comprised of labor (for not taking contractors into account) there is no bigger expense post to optimize if you want to drive better execution. It’s not a matter of what but rather who drives the execution of your strategy. To learn more about this exciting book visit this Return on Execution(c) link to read the short version of it.

You’ll see posts from the SF Research team as well as guest posts from our select thought leaders on the topic of driving execution. Keith will share insights from working with our customers around the world in how they increase their ability to execute both here and through Twitter so sign up for that too. We welcome your active input and feedback. Let’s go drive some better execution.

What do the greatest companies all have in common?  You got it — the ability to focus their organization on strategy execution by ensuring that each individual is working (i.e., executing) on goals that matter to the organization.  What type of goals “matter?”  Put simply, only the ones that have a direct line back to the Strategy sitting in a binder on the CEO’s bookshelf.

We’re just researching what impact we have on our customer’s ability to communicate strategy and execute new directions faster. The early results are very intriguing and positive – and we promise to share them when we finalize our research.   The timing is also significant as the economy has forced companies to be agile and demands that companies be able to shift their strategy (and subsequent execution) at a much more rapid pace than in a bull market.

The thing that struck me when doing some desktop research was that even though we know that 85% of performance is due to execution, the amount of content available is unbelievably skewed towards strategy — a simple web search on “Business Strategy” returns 3X more hits than “Business Execution”  (80M hits vs. 24M hits).   The term strategy execution returns only 3.5M hits.

The good news is that the “worm is turning.”   Execution is the topic du jour – maybe it’s the economy, maybe it’s just the natural evolution of business.   Regardless, you can put us squarely on the “Business Execution” team, and we’re looking forward to sharing our results soon.

After all, Execution is the name of the game to drive financial results

I don’t know if we should talk about a new world order but the current situation is unprecedented and our new President Obama is focused on changing how America is run to avoid a longer and deeper recession than necessary. Targeted spending in strategic areas married with a new modus operandi for how the business is run is his recipe. That is not a small task. What I think is most interesting about this whole new deal is not just the magnitude of spending that is being proposed but the measures on how to change how America is run.

Obama being quoted in USA today, “Our problem is not just a deficit of dollars. It’s a deficit of accountability, a deficit of trust,” Obama said at a brief news conference. “We can no longer afford to sustain the old ways when we know there are new and more efficient ways of getting the job done . . . Even in good times, Washington can’t afford to continue these bad practices. In bad times, it’s absolutely imperative that Washington stop them,” Obama said.

“So change and reform can’t just be election-year slogans. They must become fundamental principles of government . . . The appointment I am making today is one of my most important.”

Obama appointed the United States’ first Chief Performance Officer. That’s right a CPO. Nancy Killefer will work with the different cabinet departments to drive alignment and execution from all the people serving there. Yes government is people business. People not organizations perform.

Hiding is no recipe for changing and driving America no more. We can’t afford to be comfortably numb in this situation. We need leadership, accountability and action.

Is this appointment the start of a trend for other organizations? Will more organizations increase the focus on driving performance to thrive in these times? Will more organizations appoint CPO’s?

It is just great to see the American government start acting like a business focusing on driving performance. The worlds’ greatest companies all have a tremendous focus on aligned execution. The greatest companies have transparent systems where they can measure and thus manage the most strategic assets they have – the performance of their people. Full visibility requires real trustworthy data that these companies get from their talent management tools. Imagine the President having full visibility into how people are aligned on Americas goal with full transparency into what works and not all the way down to individuals performing or not…

Good luck Nancy Killefer!