Data does not care, it just is: fact. People don’t really care all that much about data: true. People should care about data because they care about good information: true. People need good information to make the right decisions when executing on business strategy: true.
Rubbish In = Rubbish Out = Waste of Time. Not much we can do about it, right?
Wrong.
The biggest problem in dealing with Data Quality is the tendency to do nothing: “Rubbish Out” gives you the perfect opportunity for a focused Data Quality effort.
Waiting for a Business Case for Data Quality management to build itself is like never brushing your teeth and waiting for a tooth ache before going to the dentist. Perhaps a better approach is to learn how to brush your teeth and look out for decay before it is too late.
Do this, if like your teeth, you would like to take care of your data:
- Write-down each complaint you receive about data quality and say, “THANK-YOU.”
- Get the person to explain what they would achieve with good information in the same context.
- Work out who owns the data – the Data Owner is someone senior from the line of business (not IT). If you are lucky, there will be Data Owner appointed Data Steward(s) either by line of business or function or both. This probably means that your organisation is placing some of the required focus on Data Quality. If not, find the closest thing – Business Analyst / Functional Analyst / Reporting Specialist. Note the Data Steward is not the Data Owner, rather the Data Owner’s appointed “Bull Dog”.
- Do a cost benefit analysis by Data Owner. Easier said than done but this does not need to be 100% accurate. Look for easy wins. The benefits almost always outweigh those identified at the outset.
- Do nothing if the benefits don’t outweigh the cost, but don’t throw away your cost benefit analysis – the process needs to be reviewed and repeated.
- Send your Data Owner(s) the results – whatever the outcome.
- Set-up a meeting with them to plan actions.
Organisations need to treat intangible Information Assets like their Fixed Assets on the Balance Sheet. Nurture your data and you will be rewarded with more efficient and successful decision making efforts and easier business execution.
