Actually if you think about it, when is the best opportunity to actually go on the offense and make a change? When the going gets tough or when everything is gently pointing upwards? Companies will either be acquired, stripped of assets, or go on the offense to acquire underpriced assets when markets and demand soften up. The real deal then is obviously to make sure you quickly can get your organization aligned and executing on the new company’s direction, and that you drive the calculated synergies of a merger or acquisition home. With people being by far the biggest expense for any given business (on average 70% of operational cost) how you deal with your joined workforce must logically be the most important factor in any M&A situation.

“In any merger or acquisition, investment banks and equity analysts will provide you with a plethora of figures quantifying the synergistic strategic benefits of the union. Yet what determines whether a merger succeeds or fails is really its people.” – Jean-Pierre Garnier, ex-CEO of GlaxoSmithKline

Logically then, companies with better people processes and a serious focus on people performance should do better in a merger. To test this hypothesis, SuccessFactors research examined the performance of ten of our customers that specifically cited challenges resulting from a merger or acquisition as their business drivers for investing in SuccessFactors. The results were clear – the ten companies that leveraged SuccessFactors to drive the merger home completely outperformed their competition in 12 month revenue growth, 12 month income growth, return on equity and price to book ratio. These mergers were not just successful on paper, they worked in the real world.

Download the SuccessFactors Research Data Sheet: Mergers & Acquisitions to see just how successful our customers are and how they are winning in these uncertain economic times.

SuccessFactors has just released the 83d release of our product, called ULTRA, which has received enormously positive feedback from customers, prospects and analysts. But what is so special with this new release? Yes, it is completely integrated and easy to use with very intuitive navigation and delightful appearance. So what does that have to do with finding the information you need when you need it? Information alone is not terribly useful. This is why ULTRA strives to deliver contextualized content. That simply means delivering answers to questions that you might have, or ought to have to effectively execute the task at hand. Today, no one has any time for anything including time to find the information they need, which would be lost time for productive work. If you need relevant information, but fail to go out and get it you will be forced to make a less informed decision. This could have a huge impact on your overall productivity. In ULTRA this concept was widely considered during its design, which is why in ULTRA information is delivered with the relevant context and tools so that you can make informed decisions. Even if you actually don’t know that you need it.

For example, there is a Coaching advisor that gives the individual practical advice on how to address specific needs or shortcomings, as defined in a competency assessment? If you have a need for better communication skills (and who does not btw…) real, practical advice on how to improve those skills is just there. Need to get a quick look at how people in your department are performing vs. their potential, check out the nine-box summary and drill down to the individual level to troubleshoot performance problems – content in context. These tools have not only helped me, but have also benefited the members of my team for whom I complete performance reviews. That is what truly smart software provides for its users. The writing assistant is another powerful tool that I just used to assist in writing a performance review for an analyst on my team. I think that alone saved me the evening, freeing up some valuable time and getting me home in time to have dinner with my wife and kids. Thanks to the ULTRA team for making it easy for the Google generation and for the rest of us…

Why public disclosure of vendor selections will make analysts and vendors more accountable to customers.

Gartner’s Jim Holincheck poses an interesting question. He wonders:

The reality is that industry analyst firms are also customers. We need technology to run our business. It does not make sense for us to build it all ourselves. So, like our clients, we use packaged applications. How transparent should we be about what vendors and products we use?

It’s interesting because Gartner, like most analyst firms, has very specific rules and regulations about when and how vendors can use Gartner’s name in marketing materials. That is to say – basically, never.

It’s not that I don’t understand the dilemma. Surely, in any competitive market, most vendors will be left unhappy when a 3rd party firm (whose value resides in their presumed objectivity) chooses one over all the rest. It can be construed as an implicit endorsement. How can Gartner (and others – like Forrester, Bersin, etc.) be considered objective once they have made a purchase decision for themselves?

But I’m honestly not sure there is a real conflict here. As a professional services firm, Gartner represents a very specific type of company. And, there are other factors that differentiate them as well – like size (medium), industry (technology) and geographic distribution (global). Those factors account for some of the most important considerations in the choice of a vendor for just about anything.

Therefore, the only realistic conclusion is that analyst firms choose vendors that are right for them; for their situation, specifications and needs. Its not logical to assume that the same situation, specifications and needs are shared by every company that might be influenced by a Gartner report. To put it another way, companies that follow in Gartner’s footsteps purely on the thinking that “whatever is right for Gartner is right for me” are probably making an ill-informed decision.

In that way, it can be argued that analyst firms are doing a disservice to their clients by hiding their own choices. By allowing customers the illusion that those choices are the only correct ones, they miss an opportunity to say “here’s why we picked vendor X, but your company is different in this way and so the choice of vendor X may not be right for you.”

Funny enough, Jim makes an innocent but telling misstep at the end of his post. Having apparently posted to his blog from his mobile device, the post is appended with the line: “Sent via Cingular Xpress Mail with Blackberry.” Clearly we all now know that Gartner (or at least Jim) is a customer of both Cingular and Blackberry. They have opened the proverbial kimono. Gartner’s choice of wireless vendor and wireless email service are now public information: Gartner chooses Cingular and Blackberry.

I couldn’t have made the point any more crisply if I wanted to:  Analyst firms don’t risk controversy by disclosing their vendors, they risk controversy by hiding their choices. People will find out. Intentionally or unintentionally their choices will be revealed. But it’s not the disclosure of the information that’s dangerous, its the incorrect interpretation of the information that’s potentially harmful. If Company Y chooses to do business with Cingular because Gartner does, they may miss, for example, the fact that Cingular does not have good coverage in the city where Y’s headquarters are located.

So here’s my humble suggestion for how analyst firms might disclose their own vendors – and how the increased transparency will hold both analysts and vendors to a higher standard for the benefit of customers:

1. Issue a report every time you make a vendor selection that outlines your process and tells customers why you chose that vendor and why others should or shouldn’t make the same choice. This would give customers an opportunity to learn not just about your choice, but how you arrived at it.

2. Update your customers on your experience with the vendor over time. This puts the onus on the vendor to continue to deliver. When an analyst firm makes a choice it’s not only an honor, but a responsibility. If the vendor doesn’t stand up to expectations, they accept that they will be held to task publicly.

3. Note your vendor selections in your reports with an asterisk. Make customers aware of potential conflicts of interest. Let customers make informed decisions.

4. If a relationship with a vendor is terminated, especially when it’s in favor of a competing vendor, use the opportunity to do a deep dissection of each vendor’s strengths and weaknesses – and justify your selection.

Transparency is, for lack of better phrasing, the wave of the future. Blogs are holding companies accountable in new ways. Systems like SuccessFactors are making employees more accountable to their employers and vice versa. Global, 24 hour news is even making governments more accountable to their people.

The era of mutual, public accountability is upon us because information is everywhere and unlimited. And in our very visible technology industry, the analysts we rely on for untainted, objective advice should be using their clout with vendors to encourage transparency for the collective benefit – not hiding behind a wall of information asymmetry.

SystematicHR – A comprehensive and compelling blog centered on HR technology but free roaming around all sorts of issues that affect HR practitioners. One of the best around, period – from a guy who knows what he’s talking about. 

HR’s Brand New Experience – Regina covers some of the softer issues in HR, with consistently insightful stuff that has you clicking the subscribe button about 2 seconds after the site loads in your browser.

The Human Capitalist – Jason Corsello of The Yankee Group is one of the most respected analysts in the space. This is his personal blog, so you can find pictures of his dog alongside thoughts penned by one of the guys finding clarity in the ever-changing and sometimes confusing world of performance and talent management.

Software as Services – An unabashed advocate of SaaS, Phil Wainewright highlights some of the obvious (and not so obvious) things to know about Software as a Service and notes the hottest news in the space.

Presentation Zen – We all have to do them, so why not spend some time thinking about new ways of making your stuff pop! Presentation Zen inspires and focuses as it entertains.

Bona tempora volvantur by Guy Kawasaki – After just a few months blogging, he’s already considered one of the most popular bloggers around. The well known venture investor and author brings fresh ideas and perspectives to all kinds of business and workplace issues with his trademark writing style and incisive wit.

You can also take a click-walk through the blogroll on the right, mess around with the poll on the left, and don’t forget the archives. Have a great week!

Enjoy, and I’ll see you soon,
Max