Tactics in the war on talent

SuccessFactors happens to be located directly across the street from Siebel headquarters in San Mateo, CA. As most of you know, Siebel was bought last year by Oracle and, as with any acqusition of that size, the future is unknown for many of Siebel’s employees.

So today, circling the Siebel buildings are these shark-like trucks – picture below – with a message from CRM competitor SalesForce.com: "Is there a U in your future?" and sporting the now familiar "No Software" moniker with a slight adjustment  to read "No Future."

In case you were wondering, this is what the war for talent looks like:

 

By way of disclaimer – SalesForce.com is a customer of ours and SuccessFactors is a customer of theirs. Yesterday we announced our participation in their AppExchange – more on this later. 

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