Retention is up, that’s great! Wait, maybe not…

Though engagement levels are correlated with retention it is important that we don’t mix them up. We know that when the economy slows down people will have fewer opportunities to find great jobs elsewhere and out of necessity will decide to stay with their current employer. We see this in various pockets right now. This is not the same as having an increased engagement level, but rather the contrary. When the economy slows, turnover rates improve, but not really for the better – more people with less motivation end up staying on board. This is very costly for organizations. No one can afford to carry dead weight. True visibility into people performance can of course mitigate this by ensuring that action is taken to increase the right retention, while in parallel also increasing the right turnover – turnover of low performers.

If there is a need to scale down on the number of employees, real visibility into who is to be let go and who to keep becomes even more important. Failure to deal with this the right way will cause a negative impact on engagement levels and ultimately performance and results. What is the cost of decreased turnover of your low performers? More than you think. Not only are they not working to their full potential, and therefore costing the company money, but they also bring down the morale of high performers. Have you ever worked on a team with free rider? Motivation levels fall quickly for the entire team.

Gen-Probe is an admirable organization and a great example of someone that really deals with retention in a textbook way of focusing on the “right” retention and not just retention in general. They hold HR executives accountable for driving the right behavior in their organization – increasing retention for high performers while addressing issues of low performance through active performance management and increased attrition. They even tie part of their executives’ bonuses to these retention and turnover rates reinforcing the importance of this. As we all know, it is very costly to lose great employees but, also consider how costly it is to keep disengaged, low-performers with direct losses of contribution, and potential toxic effects on colleagues across the organization.

So be cautious in this rocky, economic period. If you see that your voluntary turnover rates go down don’t automatically assume that it means improved engagement – in some cases it could actually mean the opposite…

This entry was posted in Talent & Performance Management and tagged by Erik Berggren. Bookmark the permalink.

About Erik Berggren

Erik Berggren Erik Berggren, Vice President of Customer Results & Global Research, leads the Global Research team and Strategic Consulting group within SuccessFactors.

Mr. Berggren has worked on strategic consulting service engagements with more than 30 companies across Europe and the US. He has held positions with Ernst & Young in Stockholm and New York and prior to his current job as head of SF Research worked with Capgemini in the Nordics.

He was the CEO and cofounder of a research based consulting company that developed thought leadership on business execution measurement systems.

Mr. Berggren is a recognized thought leader in the business execution and people performance field and is frequently invited to speak at conferences around the world. He's published numerous papers and is now focused on launching the Return on Execution(c) book.

He holds a Masters of Business Administration from the University of Uppsala, Sweden. He has studied Marketing and Finance at an MBA program at K.U. Leuven, Belgium and also studied French in Katholique Université de Lyon, France.

He was an elite mountainbike racer with world cup and world championship racing experience.

2 thoughts on “Retention is up, that’s great! Wait, maybe not…

  1. From personal experience, I have been both the top performer and the “free rider” at one point in time or another. The “free rider” occurred due to personal problems, and where overcome eventually. Thankfully my coworkers were able to carry me during those times.
    Monitoring of employee performance is a good idea in that it can not only help the organization, but perhaps also the individual who is not living up to their potential.

  2. I think that looking at people statically is very wrong. People’s preferences vary over time and adjust to different contexts. Most if not all people have certainly felt being on both sides at different times. This is important when dealing with workforce planning or succession management. A person can’t be labeled once and then that is the accurate assessment of that individual forever. This needs to be dynamic. You are right about how important this is for both the company and managing the income statement as it is for the individual. The relationship should be mutually beneficial.

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