Of course they do? But why? 

Well, according to this McKinsey survey, everyone thinks they matter for reasons like employee attraction and retention, meeting responsibilities to employees and so on. But when asked whether in fact they actually do matter, in other words – whether the results of the benefits programs have ever been measured – the vast majority (78%) of people surveyed said no.

Now, the point of the survey isn’t to say that because the benefits of the benefits aren’t measured, they should be stopped. Rather, it’s to point out that executives don’t understand why the benefits they provide matter to employees. And since thy don’t understand it, they don’t know what levers to pull to help attract and retain talent.

So I pose the question to you – what kinds of benefits do you think are most attractive to top talent? I’m curious to hear your comments, and perhaps we can help sort these unknowing executives out.