GigaOm highlights Yahoo’s new attempt at retaining top talent. Called Brickhouse, the project is essentially an in-house incubator meant to give it’s entrepreneurial employees another reason to stick with the company. Not altogether different from the Google 20% – wherein Googlers get to spend 20% of their time on a project of their choosing – it is both a way to satisfy the innate desire to create as well as a method for harnessing that creativity.

The blog discussion is also pretty interesting. Some people think money rules, but others see real value in letting employees explore. I wonder if such tactics are purely in the domain of the high-tech world, or if there’s applicability beyond technology. Could you see something like this at Pfizer or Ford?