The title of this blog entry is taken from a song on one of my favorite David Bowie albums, “Scary Monster & Super Creeps”. If you own this album, there is a good chance you are a member of my generation (X). In my experience, knowledge of pop music and television shows is one of the single greatest differences between generations (at least in the United States). For example, most guys in my older brothers’ generation know the opening guitar riff from the song “Rock n Roll” by Led Zeppelin:

“hey hey momma say the way you move, gonna make you sweat gonna make you groove” – da na na nuh nuh nuh nuh, nuh nuh nuh nuch nuh nuh, da na nuh da na nuh nuh nuch nuh waaaaaaaaaaa!

In contrast, many guys in my younger nephew’s generation know the riff from Seven Nation Army by the White Stripes:

duhn, duh duhn duhn duhnnn duh, duh duhn duhn duhnnn duh duh duh duh!

But once you get past music and TV, generations tend to be far more similar than many “generational experts” would have us believe. By generational expert, I mean anyone who makes money selling books, workshops, or programs based on telling you how to manage different generations. Simply put, I don’t believe the hype that the work goals and expectations of the baby boom generation are somehow qualitatively different from generation X, generation Y, generation Z, millenials, or generation “insert the name of whatever book is next marketed on this topic”. This point was made quite nicely in a research book recently written by Dr. Jennifer Deal:

“Fundamentally people want the same things, no matter what generation they are from. You can work with or manage people from all generations effectively without becoming a contortionist”. From Retiring the generation gap: how employees young & old can find common ground, published by Jossey Bass, 2007.

I would argue that many supposed differences between the employee attitudes of generation Y and those of the baby boom generation can be boiled down to two basic factors.

Supply and demand: There are fewer skilled workers in today’s economy than there were in the 1970’s. If you graduated from college in 1978 you were competing against a lot of other people for fewer jobs so you had to put up with some pretty demanding requests from employers. The tables have turned for people graduating in 2008. Now the demanding requests are flowing the other way. Generation Y employees expect more from employers because they are more likely to get it.

People who are young act differently from people who are old. Here is a newsflash, people in their 20’s who are early in their careers, unmarried, without children, etc. just might be a bit more idealistic and optimistic than their older coworkers who have suffered more of life’s “slings and arrows of outrageous fortune”. Talking about generational differences without controlling for how people’s interests and needs change as we grow older is like talking about differences in fashion without taking into account the temperature where people live. Saying younger people have unrealistic expectations about work because they are more idealistic than older people is like saying people in Florida are more risqué because they wear skimpier clothes in the winter than people living in Minnesota. Its not about generational differences, its about differences between being young or old.

When putting together talent management strategies, don’t lump employees into broad generational groups and treat them as though they all want the same things from work based on some book you read. Ask them! You’ll probably learn that what employees want is remarkably similar regardless of their age: a challenging job where they feel appreciated and respected, have a reasonable sense of security and career growth, and believe they are making a difference in the world that they can be proud of. While there are some interesting generational differences in terms of people’s collective experiences, memories, and communication styles, when it comes to the basic things that make a job rewarding employees tend to be more similar than different regardless of the year they were born. But since I’m a member of Generation X you might just chalk my negative attitude toward generational differences as a result of the “fact” that people from my generation have a cynical, mistrusting attitude toward authority.

SuccessFactors Research is pleased to post this guest blog from our friend and Thought Leader Dr. Steven Hunt.

Erik’s note: We’re happy to present another guest post by Chris Lozaga a Research Analyst in SuccessFactors Global Research team

We talk a lot about the future of work, borderless collaboration, as the war for talent drives businesses to look globally for the best people to get the job done. It is already happening. SuccessFactors Research has a unique window from which to draw insight – the data from our over 3 million active users. We recently studied 41 U.S. based companies that use our compensation module, and looked at how they pay their international talent (people on the payroll in a foreign currency). In an aggregate and anonymous way, we crunched the numbers on pay increases given to 239,000 individuals across these organizations and made some interesting observations.

First, companies are much more aggressive in pay for performance with their U.S. based workers. We found this out by comparing the standard deviation (spread) in pay raises, by percent of salary. This was not particularly surprising, given that the U.S. has very liberal attitudes regarding free markets and compensation. The insight that might surprise many came when we looked at the actual average raise given – the percentage was much higher in India and China than in the U.S. (see below). While there is less variability in these regions, they average pay increase is much bigger. Companies are paying to acquire, motivate and retain this talent.

The war for talent is real. Retention is a major problem in rapidly growing countries like China and India, and companies appear to be paying to keep their international people. Money chases talent.

Winning the war for talent is critical to success. Talent is now the ultimate differentiator for companies – people are responsible for executing the company strategy, generating the new ideas and IP that drives growth. This snapshot of companies and their 239,000 employees shows that U.S. based companies are aggressively implementing pay for performance inside the U.S., but less aggressively for their overseas people. Companies put their money where their talent is.

More details on our findings in International Pay can be found in this downloadable data brief: SuccessFactors Research Data Brief: International Pay for Performance.