Like many professionals who try to balance daily work demands with awareness of industry and practice trends and innovations, this year I’ve attended and/or presented at my fair share of conferences, workshops, and trade shows. Playing varied roles in these trade events in 2010 has led me to develop some strong feelings about where Strategic Workforce Planning and Analytics are going.
The economy is turning, and with it, investments in HR and WF Analytics and Planning. Conferences are better attended compared to the past couple of years, which my highly tuned analytics skills tell me is a good trend. But the bigger picture is that IT budget purse strings are being loosened, and in ways that free up internal resources: http://online.wsj.com/article/BT-CO-20101004-704380.html. HR and workforce investments can now help HR professionals to focus on what has admittedly been a niche-y area within HR. Workforce planning and analytics skills and practices are growing in demand, even ahead of any unanimously recognized economic recovery (almost there…where are the jobs?!?).
Workforce Planning and Analytics create business value and bolster business strategy. Given the titles of presentations, the conversations between conference delegates, and the overall language coming from HR and non-HR professionals, HR is clearly more focused on strategic, operational, and financial business outcomes. I attribute much of this to workforce analytics and planning; now, not only is HR gaining support in this space in terms of investment, it is also strengthening its credibility and strategic impact on the business it serves.
Firms’ Analytics and Planning capabilities can mature quickly. What we have historically seen as evolutions in organizations’ HR capabilities in these areas, sometimes taking years, is no longer necessarily the norm. Comcast is one example of a company presenting their story of accelerating the pace of change, “getting good at” workforce reporting/analytics and driving impactful results quickly. A common theme: the critical success factor is engagement and support from business executives, as well as strong leadership of the function.
The Foundation is set for Strategic Workforce Planning. It has commonly been a relatively linear process for HR to 1) get some data, 2) make sure it’s clean, 3) look at the history, 4) understand why things happen and 5) begin to get predictive with that knowledge. After that, it would take a while to then 6) look ahead and model workforce availability against business need. Practically speaking, HR went through a long process, taking several years, to get to workforce planning: obtaining data and cleaning it up, focusing on reporting quality, then start and grow analytics improvements, before beginning workforce planning.
However, I’m seeing more companies turn that maturity model on its head. The practice of strategic workforce planning is becoming both more foundational and more sophisticated. I have heard several stories from people who have successfully practiced workforce planning on Excel files, using a pilot approach that is less dependent on rock-solid systems and data and more reliant on strong capabilities, relationships, and organizational readiness. Some firms even have what they consider beginner-level reporting and analytics with pretty advanced workforce planning processes. This means to me that 1) while great analytics capability absolutely strengthens workforce planning, it’s not a requirement to get started, making inertia less of a risk to workforce planning than ever before.
Client/vendor services and relationships are of critical importance in Analytics and Planning. My company, SuccessFactors, provides workforce analytics and planning software as a service – “in the cloud.” In addition to our industry-leading workforce planning and analytics experience and expertise, we also deliver real empathy and familial commiseration to our clients. I frequently hear of newcomers’ admiration of that genuine care – they want us to put them on cloud nine, too. And SuccessFactors is investing significantly to emphasize these areas even more to enable us to grow while driving our clients’ success. All of these lead me to believe that, while having bulletproof, ever-more innovative products is paramount, we’re powerfully differentiating ourselves in how we take care of our “members.” We are on their team, we don’t succeed if they don’t succeed; and their knowledge of our commitment will bring long-term success for both sides of the relationship.