Though it’s always true with anything on this blog, i should note here in particular that this post represents my personal opinion on this matter, and not necessarily that of SuccessFactors. – Max
Why public disclosure of vendor selections will make analysts and vendors more accountable to customers.
Gartner’s Jim Holincheck poses an interesting question. He wonders:
The reality is that industry analyst firms are also customers. We need technology to run our business. It does not make sense for us to build it all ourselves. So, like our clients, we use packaged applications. How transparent should we be about what vendors and products we use?
It’s interesting because Gartner, like most analyst firms, has very specific rules and regulations about when and how vendors can use Gartner’s name in marketing materials. That is to say – basically, never.
It’s not that I don’t understand the dilemma. Surely, in any competitive market, most vendors will be left unhappy when a 3rd party firm (whose value resides in their presumed objectivity) chooses one over all the rest. It can be construed as an implicit endorsement. How can Gartner (and others – like Forrester, Bersin, etc.) be considered objective once they have made a purchase decision for themselves?
But I’m honestly not sure there is a real conflict here. As a professional services firm, Gartner represents a very specific type of company. And, there are other factors that differentiate them as well – like size (medium), industry (technology) and geographic distribution (global). Those factors account for some of the most important considerations in the choice of a vendor for just about anything.
Therefore, the only realistic conclusion is that analyst firms choose vendors that are right for them; for their situation, specifications and needs. Its not logical to assume that the same situation, specifications and needs are shared by every company that might be influenced by a Gartner report. To put it another way, companies that follow in Gartner’s footsteps purely on the thinking that “whatever is right for Gartner is right for me” are probably making an ill-informed decision.
In that way, it can be argued that analyst firms are doing a disservice to their clients by hiding their own choices. By allowing customers the illusion that those choices are the only correct ones, they miss an opportunity to say “here’s why we picked vendor X, but your company is different in this way and so the choice of vendor X may not be right for you.”
Funny enough, Jim makes an innocent but telling misstep at the end of his post. Having apparently posted to his blog from his mobile device, the post is appended with the line: “Sent via Cingular Xpress Mail with Blackberry.” Clearly we all now know that Gartner (or at least Jim) is a customer of both Cingular and Blackberry. They have opened the proverbial kimono. Gartner’s choice of wireless vendor and wireless email service are now public information: Gartner chooses Cingular and Blackberry.
(more…)