From Booz Allen’s strategy+business (and via recruiting.com) comes this article on “Rethinking the value of talent.” It’s a great article, but it’s a little boring, so I’m going to illustrate the point by telling a story that expounds on one in the article.
The tale of Barry and Leverne: Colliding Canapés
By Max Goldman
Barry and Leverne work together at Creative Canapés Internationale. There, they each craft delectable, treats that are a lot like hors d’oeuvres. They would call them hors d’oeuvres, but they found that because “canapés” sounds less familiar and more European, people pay more.
Anyway, the company, located in Mechanicsville, Virginia and run by one Colin Craftsbury (a gentle, witty sort of British fellow who moved to the US to be closer to his college sweetheart though sadly that didn’t work out as she was married by the time he got himself across the Atlantic), is doing fantastically well. Their small, innovative crispy food is fit is for royalty and often delivered to people who consider themselves as such. They are widely regarded as the best premium-European-small-party-food company for miles around.





